K-Opening Shows Off Brand's New Look
2018 marks a transformation in K-array's identity to fully reinforce an ethos that combines the values of contemporary design and Italian innovation by threading it through every facet of the company including branding, advertising, events and, most recently, the renovation of its industrial headquarters.
Since its start in 1990, K-array has leveraged its closely-tied heritage by marrying high-performing audio and Tuscan design, inspired by centuries of Italian creativity and influenced by its countryside surroundings, to create a wide range of unique solutions that are designed and manufactured entirely in the small town of San Piero a Sieve located in the hills encompassing Florence.
The building restoration favors a restructuring completely of Italian flavor to improve the hospitality experience the company has become known for and to enhance the sense of community.
The facade of bricks to honor Florentine terracotta with a central glass staircase, as well as the long ribbon of windows above framed by weathering steel accents, are the essential elements of K-array’s language that communicates the importance of its space and its identity to the outside. Inside, the new offices were conceived as a more evolved "office landscape" in an unconstrained layout that allows employees and guests decide how to inhabit the space and where to work invigorated by a sensory experience obtained through the use of raw materials and finishes of pine and oak.
To help capture the essence of Tuscany, K-array employed the help of local vendors Exenia Light for the lighting system, Pecchioli Chini for the ceramic floor tiles, Arctect Italia for design consultation, Fantoni for the office furniture including Kastle Toscana Contract, La Marzocco for the refreshment points, Vicoustic for the audio treatment, zero55 Consulting for specific lighting components and many other artisan vendors for various precious input. And the audio is obviously outfitted from the highest performing solutions on the market.
To reveal its new look, K-array held K-opening night on Wednesday, December 19, where vendors, customers, partners, staff, family and friends were welcomed into the building and were treated to an opening speech by the mayor of Scarperia and San Piero, Federico Ignesti which concluded with a ribbon cutting ceremony that was actually an Anakonda separating ceremony.
"I'd like to thank K-array for their contributions to the community and compliment them for this outstanding facility," said Ignesti.
His words were followed by a lively concert from a local band that continued into the late hours to celebrate a great end to the year.
September 26, 2018
K-array Announces Launch of New Network Partner ISD India
I believe ISD India will quickly escalate K-array in the country since I can already feel the sector's enthusiasm and appetite for the high-end, unique audio solutions we provide.
May 01, 2018
K-array Announces New Distributor in Greece
From Day 1, I sought to work with K-array and become their point of reference in Greece,” explained Asproulis. “K-array’s unique design and quality sound is something that no one can refute. Our goal is to offer high-end solutions and procure installations all over the Greek territory. And with our close relations with our large network of dealers, we will be able to supply K-array in every part of the country.
April 09, 2018
K-array Announces New Partnership with Avitel Group in Portugal
“Without a doubt, we are proud to start our corporation with this unique designer. We are convinced that we will be working on great projects together that will help us and the brand to grow even more.”
September 11, 2018
K-array China Kicks Off in Italian Style
China is a very fast-growing market. We feel this is where we have to expand and the best way to do this is leading the initiative ourselves, because we believe in our brand, our products and our technology and obviously we are the most qualified to make it a success.
December 13, 2018
K-array Launches K-array USA
"It is the right time for us in regards to the company's growth to invest more of our resources into the expansion of K-array in the United States. It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the US."
May 01, 2018
K-array Promotes Trio in Commercial Team
“Stefano, Daniel, and Daniele have been important fixtures in the K-family for a while now and I look forward to seeing what their new roles will bring to the company."
December 05, 2018
K-array Welcomes New Philippine Distributor Westco
“When the audiences realized the power and capacity of the offerings, it became clear how K-array can figure in the Philippines’ booming spaces.”
April 01, 2018
Rusty Waite is Appointed Global Business Development Director at K-array
"I look forward to contributing to the future growth of K-array and taking it to a level that it really deserves. There is a great team based in Italy and a lot of very strong established partners already around the world!”