K-array Launches K-array USA
K-array is excited to announce the launch of K-array USA. With a new facility located in the greater Boston area, the Italian manufacturer will directly oversee operations of the sales, marketing and service of K-array's unique audio solutions in the US.
The new operation, already in effect as of December 1, is headed by K-array Global Business Development Director, Rusty Waite and will work alongside manufacturer representatives SG Western (California, Nevada, Arizona), Marketing Concepts (Texas, Oklahoma, Arkansas, Louisiana, Mississippi) and On The Road Marketing (New York City, New Jersey) who will cover their respective territories to grow the brand in the market.
"It is the right time for us in regards to the company's growth to invest more of our resources into the expansion of K-array in the United States," explains Waite of the structural update and distribution change. "It increases our accessibility and provides us with the opportunity to build stronger relationships with US customers, which is crucial for long-term success in the US."
Although the new-formed entity is currently building a team of experts, a great opportunity to meet the new members of the K-family, as well as those from Italy including K-array President Alex Tatini, will be at The NAMM Show in Anaheim, CA on January 24-27, 2018 where they will be in Demo Room #202B providing in depth expertise and hands-on demonstrations of several products from K-array portfolio throughout the event.
Please contact K-array to set up a meeting with any of their product specialists or sales managers. If you are unable to attend but would still like to discuss a possible collaboration, please contact Rusty directly at firstname.lastname@example.org.
April 01, 2018
Rusty Waite is Appointed Global Business Development Director at K-array
"I look forward to contributing to the future growth of K-array and taking it to a level that it really deserves. There is a great team based in Italy and a lot of very strong established partners already around the world!”
September 26, 2018
K-array Announces Launch of New Network Partner ISD India
I believe ISD India will quickly escalate K-array in the country since I can already feel the sector's enthusiasm and appetite for the high-end, unique audio solutions we provide.
September 11, 2018
K-array China Kicks Off in Italian Style
China is a very fast-growing market. We feel this is where we have to expand and the best way to do this is leading the initiative ourselves, because we believe in our brand, our products and our technology and obviously we are the most qualified to make it a success.
May 01, 2018
K-array Announces New Distributor in Greece
From Day 1, I sought to work with K-array and become their point of reference in Greece,” explained Asproulis. “K-array’s unique design and quality sound is something that no one can refute. Our goal is to offer high-end solutions and procure installations all over the Greek territory. And with our close relations with our large network of dealers, we will be able to supply K-array in every part of the country.