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August 06, 2021

K-array Launches New "When we.." Campaign

WHENWE Campaign

2020 marked the 30th anniversary of the foundation of HP Sound Equipment and 15 years after the establishment of its pro audio brand, K-array. Unfortunately the pandemic situation didn’t allow us to celebrate properly.

K-array was founded with the purpose of respecting a philosophy that combines the values of contemporary design and innovation applied to the world of audio to offer a wide range of unique audio solutions and to champion a true sound experience – a mission that continues today, 30 years later.

The Italian manufacturer got its start in 1990 in studio design and installation, specifically for radio and television, operating as parent company HP Sound. Its three founding partners – Massimo Ferrati, Alessandro Tatini and Carlo Tatini – sought out to develop their own line and by 2005, it turned its sights to live sound reinforcement and formed K-array. Practicing primarily as a rental company, K-array was driven to find an alternative to the traditional design of a PA system.

Thus the “WHEN WE...” campaign wants to celebrate our beginnings as a rental company.

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