Founded in 2009 in Turin, Italy, DOOH.IT is a young, innovative company specializing in the emerging sector of Digital Out of Home communications.
DOOH.IT’s technological projects are installed all over Italy and in over 100 cities around the world, in areas ranging from digital signage and digital design experience to social and mobile engagements, combining the artistic creativity and engineering skills needed to ensure success in this segment.
Employing state-of-the-art technology is vital to maintain success so DOOH places much importance on the latest video systems, screens and video projectors but, unlike others in the market, the company also put much focus on the audio quality of their installations since any acoustics that accompany visuals must be reproduced with the highest fidelity possible and with the necessary power.
For DOOH, the loudspeakers utilized must be sturdy, resistant to external elements and, above all, must be easily integrated, from aesthetic perspective which is why it was so natural to partner with K-array for their applications.
"We began collaborating with Exhibo (K-array’s Italian distributor) from the very start of our business. The prestigious audio solutions that they offer have always helped us to meet our objectives, specifically K-array’s Kobra, Vyper, Lyzard and Anakonda. They are ideal solutions for a successful project."
Roberto Vogliolo, engineer and CEO of DOOH.IT
One of the more important projects executed by DOOH.IT using K-array was the D Loft in Milan. D Loft is a B2B facility equipped with the most advanced communication technologies made available to companies wishing to host launches, press conferences, prototype testing for digital out of home campaigns, etc. The location is comprised of eight separate spaces used for different types of media activities: D Theatre, D Lounge, D Showroom, D Conference, D Foyer, D Desk, D Lab, and D Meeting.
The particularly refined decor was enhanced by the Anakonda loudspeaker as an additional design element and implies the most sophisticated technology dedicated to multimedia systems.
"The K-array product that has stimulated our creativity the most is the Anakonda. It is a very interesting and unique product of its kind. Its applications in our industry are numerous and, very often, it is installed in plain sight without the need to hide it. Its flexibility allows us to design eye-catching shapes that help to attract public attention."