K-array is teaming up with Hallcube, the LED display specialist based in Halle (Saale), Germany, to deliver combined audio and video solutions for stadiums, arenas and event spaces. Developed together with MediaLantic, K-array’s distribution partner in Germany, the collaboration will see the companies share leads and work side by side on projects, bringing K-array’s discreet, high-output loudspeaker systems together with Hallcube’s LED displays, video cubes and scoreboards so that venue operators can plan picture and sound as one coordinated experience rather than two different systems.
The two companies made their first joint appearance at the eps ARENA SUMMIT, held at Deutsche Bank Park in Frankfurt on September 23-24, where stadium and arena operators, clubs and industry decisionmakers gathered to discuss the future of the venue business. There, Hallcube presented its vision for digitizing stadiums, turning them into what it calls “impact venues” where boosted audio and video work hand in hand to lift the atmosphere, engage sponsors and keep fans coming back. The partners will build on that momentum at LEaT con, sharing Stand A1-B12.
Hallcube designs, installs, commissions and maintains LED display systems across outdoor and indoor applications, from custom and transparent LED to mobile video walls and digital signage. The company’s work includes a four-display video cube for ice hockey club Dresdner Eislöwen, as well as projects for Hallescher FC, the Saale Bulls and SYNTAINICS MBC, giving it a detailed understanding of how in-venue screens drive fan engagement and sponsor visibility.
For K-array, the partnership opens a direct route into a market where audio and video are increasingly specified together. In stadiums, arenas and event spaces, sound must reach every seat with clarity and impact while sitting within tight constraints on sightlines, structural load and architecture. These are challenges that K-array’s slim, low-profile line arrays and point-source loudspeakers are designed to meet.
“Our mission at Hallcube is to digitize event spaces and turn them into impact venues where outstanding audio and video come together to create an experience that people remember,” says Robert Block, CEO of Hallcube. “Great pictures are only half the story. Working with K-array and MediaLantic means we can offer venue operators sound that matches the scale and quality of our displays, and we are looking forward to showing what that combination can do at LEaT con.”
Veit Wegmann, CEO at MediaLantic, adds: “Stadiums, arenas and event spaces are increasingly looking for solutions where sound and image are planned together from the very beginning. Hallcube brings deep LED expertise and strong relationships across Germany, while K-array brings loudspeakers that deliver serious performance and stay almost invisible in the venue. Together, we can offer operators and integrators one partnership that understands the whole in-venue experience.”
“Stadiums and arenas are one of the most exciting environments for our technology because they demand power and intelligibility across huge spaces without compromising the architecture or the view of the action” says Francesco Maffei, global sales manager at K-array. “Working with a display specialist like Hallcube and having MediaLantic’s support on the ground in Germany means we can be part of the conversation from the start of the project so that sound and vision are designed to work together for every fan in the stands.”
Visitors to LEaT con 2026, taking place from October 6-8 at Hamburg Messe, Germany, can meet Hallcube, MediaLantic and K-array at Stand A1-B12 to find out more about the partnership and their combined audio and video approach for stadiums, arenas and event spaces.