K-array is pleased to announce that Alessandro Saudelli has joined the company as Sales Manager Assistant. With a career that began in 2008 after his studies at APM in Saluzzo, Alessandro brings a solid background shaped by years in live events, audio engineering and full-service technical production.

After a long collaboration with Planet Service—first as a technician, then as a sound engineer and eventually as the audio lead for major productions—he developed strong expertise across corporate events, trade shows and indoor arenas in key European cities. Working closely with light and set designers, architects and scenographers, he learned to deliver sound that is both precise and discreet, perfectly integrated into visually demanding environments.

This continuous search for solutions that “must be heard but never seen” led him to discover K-array products many years ago. From small exhibition stands to large venues, Alessandro experienced firsthand how the company’s approach and technology could meet the unique challenges of corporate and design-driven events. Over time, this technical appreciation naturally evolved into a connection with the people behind K-array.

After years spent focusing mainly on the technical side of the industry, Alessandro sought a new professional direction—one that would allow him to apply his experience from a broader perspective without losing touch with the world he is passionate about. Joining K-array represents that opportunity. He describes his mindset with a simple quote:“Old ways won’t open new doors.”